Sofia, Bulgaria – In an unforgettable evening filled with elegance and emotion, SBM Saudi Arabia held its annual meeting at the National Museum of History in Sofia.
The event was curated with exceptional taste and attention to detail, with Matti – a brand renowned for its sense of class and hospitality – as the host for the evening.
Guests were welcomed on a red carpet, while vintage cars added a unique charm from the very first moment of the night. The evening unfolded with an elegant four-course dinner by Matti, culminating in a spectacular finale by Chef Radi Stambolov and his team. Served with finesse and visual artistry, the “Golden Sphere” dessert stirred emotions and admiration among the guests.
The program impressed with its rich variety – live harp, flute, and violin performances, captivating dance acts, and artistically designed décor created a true sensory spectacle. To bring this vision to life, SBM partnered with three leading event agencies, who joined forces to achieve the perfect symbiosis between concept, experience, and message.
SBM’s annual meeting not only marked the close of a successful year but also highlighted the company’s commitment to high standards, respect for partners, and the pursuit of meaningful connections – all in a unique setting infused with the spirit of Bulgarian tradition.
We are truly honored to have hosted this extraordinary event and thank SBM for their trust! 🍒